The World Is Flat ...technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments...
Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well.
He divides globalisation into 3 phases:
1.0 up to 1800 when things depended on states
2.0 when it was multinational corporations 1800-2000
3.0 since 2000 when it has been up to brilliant individuals.